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March 8, 2022
Wes Moore campaign launches broadcast TV ads in race for Maryland governor
Moore becomes first campaign in crowded primary to go up on broadcast television, reflecting bold and aggressive strategy
Ads highlight Moore’s background and vision for Maryland
BALTIMORE (March 8, 2022) – Today, Democratic candidate for Maryland governor Wes Moore unveiled two television advertisements that will air on broadcast and cable in the Baltimore market and Washington D.C. region beginning tomorrow, Wednesday, March 9.
Moore becomes the first candidate to air ads on broadcast television in the crowded race for Maryland governor.
“I am excited to share my background, values, and vision for Maryland with people all across the state,” Wes Moore said. “We are bringing people together through this movement to build a Maryland that lives up to the mantra ingrained in me leading soldiers in combat – leave no one behind.”
The six-figure ad buy on broadcast and cable television in major markets across the state reflects an aggressive strategy from the Moore campaign 3.5 months before the June 28 primary. The ads will air in the Baltimore media market on cable and broadcast TV and on cable in Prince George’s County. The campaign set the pace in fundraising at the first financial deadline, raising $4.8 million in seven months, double any other candidate.
“This is a bold campaign with the resources and the path to win, and this marks the beginning of a significant effort to share Wes Moore’s vision with Maryland voters,” said campaign manager Ned Miller. “Wes Moore is a once-in-a-generation leader with the experience to improve the lives of families in Maryland, and we are excited for voters across Maryland to see his story and vision for Maryland’s future.”
The campaign unveiled two ads, a :30-second and a :60 second spot.
In the :30-second video, “Imagined,” Moore describes his unlikely journey to becoming a leading candidate to be Maryland’s next governor.
“When I was 3, I watched my father die, felt handcuffs on my wrists by the time I was 11. I could have never imagined then that one day I’d be a Rhodes Scholar, or an Army Captain in Afghanistan, or CEO of one of the nation’s largest anti-poverty organizations,” Moore says in the ad. “Now, I’m running for governor, because we can’t leave a single Marylander behind. Everyone deserves a fair shot at success, no matter where their story begins.”
In the :60-second video, “An Education,” Moore says, “like so many Marylanders who don’t come from wealth or privilege, my life could have gone many different ways. But two things sent me on the right path – a mom who wouldn’t give up on me, and an education that prepared me to succeed.”
He goes on to say, “for me, it all comes back to education. Maryland has some of the nation’s best public schools, but also some of its most neglected. We can’t settle for that. We must make sure that every Maryland student gets that fair shot to succeed.”
This comes at a time of unprecedented momentum for the campaign, which earned the highly coveted endorsement of Prince George’s County Executive Angela Alsobrooks on Saturday at a rally for the opening of the campaign’s field office in Upper Marlboro, Maryland.
The campaign is also launching an aggressive effort to reach voters across digital platforms. This digital marketing program is designed to further spread Moore and his running mate former Del. Aruna Miller’s vision to voters, and will run across the state.
Wes Moore and Aruna Miller’s rapidly growing coalition includes endorsements from former Governor and former Prince George’s County Executive Parris Glendening; Prince George’s County Executive Angela Alsobrooks; Anne Arundel County Executive Steuart Pittman; Former Baltimore County Executive Don Mohler; Former Baltimore County Executive Jim Smith; Sen. Antonio Hayes (District 40); Sen. Cheryl Kagan (District 17); Sen. Delores Kelley (District 10); Sen. Obie Patterson (District 26); Del. Marlon Amprey (District 40); Del. Kumar Barve (District 17); Del. Ben Barnes (District 21); Del. Lisa Belcastro (District 11); Del. Regina Boyce (District 43); Del. Chanel Branch (District 45); Del. Frank Conaway, Jr. (District 40); Del. Anne Kaiser (District 14); Del. Mike Rogers (District 32); Del. and Baltimore City Delegation Chair Stephanie Smith (District 45); Del. Melissa Wells (District 40); Del. Nicole Williams (District 22); Bowie Mayor Pro Tem & Councilmember Adrian Boafo; Baltimore City Councilmember John Bullock (District 9); Baltimore City Councilmember Zeke Cohen (District 1); Baltimore City Councilmember Mark Conway (District 4); Baltimore City Councilmember Eric Costello (District 11); Montgomery County Councilmember Will Jawando (At Large); Baltimore County Council Chair and Councilmember Julian Jones (District 4); Baltimore City Councilmember Phylicia Porter (District 10); Baltimore City Councilmember Odette Ramos (District 14); Somerset Mayor Jeffrey Slavin; Baltimore City Councilmember Robert Stokes (District 12); Baltimore City Councilmember James Torrence (District 7); former Maryland Democratic Party chairs Michael Cryor and Susie Turnbull; The Baltimore Fire Officers Union Local 964; Impact, a leading national organization supporting the Indian American and South Asian community; and VoteVetsPAC, one of the top veterans advocacy organizations in the country.
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